Zaha Hadid

I choose the Heydar Aliyev cultural center in Baku, Azerbaijan (completed in 2012). 

Because of the building's curved lines, I first tried the typeface Colonna MT. However, after second thoughts I realised it was a bit too complex and ornamented for a building that, despite its curvy and flowing features, actually reflects purity and elegance of form. Thus I needed to find a font that would suit these two opposite qualities...

... So then I tried with Helvetica Neue Ultra Light...

...and it made it look like an AIRPORT!!!!...

... So I ended up choosing a type that I thought sat in between Colonna and Helvetica, and that type was American Typewriter Light. It combines subtle curves with thin legibility. Just like the building combines flowing forms with grace.