Tuesday, 3 November 2015


Two Brands


1. SoundCloud

SoundCloud (based in Berlin) is the largest social sound platform where anyone can create sounds and share them. I like the way they created the logo, combining a sound wave and a cloud. I imagine they choose a cloud to represent the fact that the sounds created on the website/app can be shared everywhere around the world, just like there are clouds everywhere too. 




























2. Just Eat

Just Eat is the UK's leading online takeaway ordering website. I think the logo is brilliant, because it is simple and effective. It is called 'Just Eat' because you don't need to bother cooking, you can just choose a takeaway on the website from a variety of cuisines and enjoy it at home without any effort. The cursor in the letter A points to the fact that it is an online website/app, and that in just one click you can get food delivered to your house. (I used to order a lot from Just Eat, but then I discovered I actually love cooking so I stopped...haha).

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