The Role of Advertisement

Advertising is a business tool to showcase products or services. Advertising is everywhere. We see hundreds of ads everyday, sometimes without realising it. Advertising is part of our daily life and plays the four following roles :

1. Marketing role – Advertising aims to satisfy the consumer needs and wants through goods and services.

2. Communication Role – Advertising focuses on mass communication to inform potential customers about the launch of new products or services.

3. Economic Role – Advertising plays a big part in the price elasticity of products and services.

4. Societal Role – Advertising shows what’s trendy in society and what could be the next big thing.

Ambient media (or guerrilla marketing) means placing ads on unusual items or in unusual places. I think this strategy is very efficient, for I believe people pay more attention to the unusual than to the usual. Potential customers experience the idea of the new product or service more directly than just seeing a poster advertisement. Below are a few instances of ambient media found online: