The Role of Packaging

Packaging was initially created to protect product integrity. This includes protection during shipping/storing; prevention from dust and oxidisation; and conservation of fresh flavor and taste. 

However, today the focus turned to manufacturing products which are easy to carry, striking in appearance, and easier to use. 

Furthermore, not only has packaging become a part of the product itself, but it also supports our lifestyles by enhancing convenience (i.e. the ability to consume products at any time and place).

Packaging plays a crucial role in marketing, because a correct packaging can set a brand apart from its competitors. In fact, packaging is even more important than advertising!

 Green packaging

I choose an example of a green packaging in order to explain what it is. The project is called Happy Eggs and was developed by polish designer Maja Szczypek. Happy Eggs is a packaging concept for eggs that uses sustainable materials and production methods.

The packaging is made of heat-pressed hay and recalls the natural habitat of eggs: nests. Plus, hay is a natural, quickly growing and renewable material.